Thank you,
from our house to yours.

You’ve got to keep your business running, too. From products like Termidor termiticide/insecticide to our customer support, we’re dedicated to helping you do both.

When Termidor termiticide/insecticide was introduced in the U.S. back in 2000, the market needed a change. It had been over 10 years since Chlordane was banned, and retreatment rates for termites were at an all-time high. Due to the increase in retreats, several pest control companies were considering getting completely out of the termite business. However, when Termidor was launched, it came with a five-year pledge, proving that Aventis stood behind its product’s efficacy and giving pest control companies peace of mind.

Over the next five years, several changes occurred with the product. First, in 2002, ants were added to the label. Then, due to the mergers and acquisitions, BASF acquired Termidor — and by the end of 2004, the five-year pledge was extended to a 10-year pledge. That same year, the PerimeterPLUS – Exterior Perimeter/Localized Interior (EP/LI) treatment was approved. This new treatment allowed pest management technicians to do an exterior perimeter treatment only on structures with no termite activity. If termite activity was detected, a localized interior treatment was applied at the source of activity.

Between 2005 and 2010, Termidor NY was launched, along with Termidor Dry and Termidor Foam. With the launches of Termidor Dry and Foam, pest control operators could treat a wall void gallery inside a home to address infestations of drywood termites. These introductions were major advantages for technicians, letting them to address additional termite pressures impacting homeowners and businesses.

In 2011, a breakthrough occurred with the introduction of Termidor HE High Efficiency termiticide. With this new termiticide, pest control technicians need less water, drill fewer holes due to wider drill/rod spacing, dig smaller trenches with a smaller trench requirement, and finish each job in half the time.

The following year, Termidor HP High Precision termiticide was launched, a liquid termiticide delivered through a hydraulic injection system. This changed the way technicians completed termite treatments. Instead of digging trenches, the high precision injection system used over 4,000 pounds of pressure to force the product into the treatment zone.

By 2016, BASF launched the restoration process, focused on retreating houses that had been treated more than 10 years ago. With restoration, the treatment of the house with Termidor HP could be done without drilling abutted slabs. This enabled PMPs to retreat homes in record time compared to traditional PerimeterPLUS treatments.

In 2018, Termidor HP II was launched. This new termiticide, which includes usage of the hydraulic injection system, reduces treatments to less than 30 minutes. Traditional EP/LI treatments can take over three hours.

BASF has consistently delivered innovations year after year, with a focus on providing further benefits to customers while maintaining the same trusted efficacy.

_{Photos courtesy of Bill Robertson, General Manager, Hilton Head Exterminators}

Never before in the history of the U.S. professional pest control industry has a termite control product reached the end of its patent with consumer brand equity as strong as Termidor termiticide/insecticide. Since its launch, significant investment has been made in building and extending the Termidor brand. And, it is this brand equity that has been a key to PMPs’ success with the product.

At its core, the Termidor brand is a promise to consumers. Termidor termiticide/insecticide is more than a product. It is the feeling of trust and confidence that consumers get when they choose a Termidor treatment.

When the performance levels are similar, values differentiate products from brands. Brands are not just for consumer markets, they are equally important in the business to business environment. The Termidor brand creates a clear picture in the minds of customers based on a set of key criteria:

• Performance – making a difference
• Values – adding value to our consumers’ business
• Customer experience – meeting or exceeding expectations
• Service – support
• Historical merits – proven peak performances
• Reputation – how we are rated

Strong brands need to be managed consistently over time to improve:

• Customer loyalty
• Cross-selling opportunities
• Customer’s recommendations and referrals
• Awareness amongst all stakeholders
• Credibility
• Differentiation from competition

Customers trust in strong brands. By addressing their rational and emotional needs, the Termidor brand has earned the trust of over 800 Pest Management Professionals who have been loyal for 20 years. The Termidor brand has also create cross-selling opportunities born out of customer satisfaction.